Serena Software Empowers Workers to Solve Business Problems with Capgemini`s `RApid INnovation` and Mashups

Released on: April 24, 2008, 11:08 pm

Press Release Author: Narendra

Industry: Software

Press Release Summary: Serena Software and Capgemini, one of the world\'s foremost
providers of consulting, technology, and outsourcing services, are helping companies
bring new Web-based, consumer-oriented technology into the enterprise so workers can
address business issues on their own rather than relying on IT.

Press Release Body: Bangalore, April 23rd, 2008 - Serena Software and Capgemini, one
of the world\'s foremost providers of consulting, technology, and outsourcing
services, are helping companies bring new Web-based, consumer-oriented technology
into the enterprise so workers can address business issues on their own rather than
relying on IT. Serena executives will discuss these Web 2.0 trends and technologies
in more detail at the Web 2.0 Expo in San Francisco, Calif., April 22 - 25, 2008.



Capgemini's RAIN (short for RApid INnovation) is a dynamic environment uniquely
designed to help companies discover, develop, and deliver sustainable new business
models to create a Service-Oriented Enterprise (SOE). Capgemini's RAIN engagement
team will offer a one day RAIN session to be conducted in Cupertino, Calif. to its
clients, helping them take advantage of SOE to solve specific business issues using
Serena's Business Mashup tools.



RAIN business analysts will empower the professionals in business lines to design
and compose a mashup without the need for programming skills. These Business
Mashups will link data and processes from existing company systems (i.e.
salesforce.com, SAP) as well as the many Web services now available to solve a
variety of everyday business problems.



"Companies need to become faster and more responsive to changes in the marketplace.
This shift will only happen if the organization from the ground up adopts rapid
innovation approaches and Web 2.0 technologies," said Andy Mulholland, CTO of
Capgemini and co-author of Mashup Corporations: The End of Business As Usual.
"Together with Serena, we will provide companies with a quick and easy way for
companies to move in this direction."



Just like people can mash up Google Maps with information on their local eateries
with free Web 2.0 tools, business people can take this same idea and make it work in
the enterprise. Serena's Business Mashups combine two or more sources of content and
processes into a single view. Business people can visually drag and drop
applications together in minutes without writing any code. Serena has already
created a number of Business Mashups designed to address common business problems
such as simplifying vacation requests or sales discount approvals. These Business
Mashups are available to users for no charge under Creative Commons licenses.



"Web 2.0 technologies such as Business Mashups are revolutionizing application
development. Businesses now have the freedom to innovate at the pace they need to
in order to stay competitive", said Jeremy Burton, Serena Software CEO. "Serena
Business Mashups technology combined with Capgemini's rapid design and deployment
services gives enterprises everything they need to get started today."



About Serena Software, Inc.
Serena Software, Inc. provides services to make Enterprises and the business people
within them more productive. More than 15,000 organizations around the world,
including 96 of the Fortune 100, rely on Serena solutions delivered either on
premise or on demand, to provide visibility and efficiency to the application
development process. The company provides software services such as Serena Mariner
(Project Portfolio Management), Serena Business Mashups, and Serena® Dimensions®
(Change & Requirements Management), and will be providing Agile Lifecycle Management
tools in the near future. Serena is headquartered in Redwood City, California, and
has offices throughout the U.S., Europe, and Asia Pacific. For more information on
Serena solutions and services, visit www.serena.com.



Web Site: http://

Contact Details: 5/1, Benson Cross Road, Benson Town, Bangalore - 560046
Ph: 080 41134406
Fax: 080 41134407
Email: narendra@mutualpr.com

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